rebrand and logo design

my sister's closet

My Sister’s Closet, My Sister’s Attic and Well Suited are a west coast franchise of high-end, luxury consignment stores. During my time at Rethinc Advertising, I redesigned the brand for their three entities. 

The identity centers on three sleek, stylish and clean icons which represent each of the individual branches of retail. Three vertical lines create a graphic motif that unites these graphics together into a unique identity.

The updated brand was translated across multi-channel assets, including in-store signage and merchandise, stationary, and social media.